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About Us

It's All About Partnership


Tom Stevenson, Geneva Equipment Founder

Geneva Equipment was founded by Tom Stevenson who has over 40 years experience in the equipment business. Tom has deep knowledge of a whole range of heavy equipment, equipment specs and best uses for every industry application.

Tom’s favorite motto guides every aspect of the business:

“What you need, when and where you need it… no excuses!”

What We Do

  • We provide equipment solutions for our industry partners.
  • Key Industries we do business in are: Oil & Gas, Water Remediation, Chemical, Construction, Agriculture, Environmental Services, Paper & Wood Products, Municipalities
  • We consult with you to understand your project so we can get you the right kind of equipment to do the job – quality new or used & refurbished equipment – of course, at the right price to fit your budget.
  • Our equipment goes through a 5-point inspection process to ensure it meets the standards for your job.
  • We deliver the equipment directly to your door, so you don’t have to take time away from your work.

How We Do It

We Consult and We Share

  • Tom shares his experience with his customers so they keep current on what other people are using in various industries and applications.
  • Our extensive knowledge often yields equipment solutions that are more cost effective than what the customer was thinking in the first place. That makes for very satisfied, repeat customers and great long term business relationships with Geneva Equipment.

Core Values

What we believe in most:

  • Open Communication – we will never try to sell you what you don’t need
  • Honesty – We believe in the Golden Rule. We treat you the way we would treat our own family.
  • Integrity – We stand behind every product we sell.
  • Passionate Dedication – From our 5-point inspection to door-to-door delivery we are passionate about what we do. We live it for ourselves and for our customers.

Our Core Team


Founder: Geneva Holdings

Geneva Holdings was founded by Tom Stevenson whose 40 year career spans multiple industries from technology to heavy equipment. An avid investor, Tom seeks out entrepreneurial opportunities that are sales and marketing driven. Tom’s favorite motto guides every aspect of the business:

“What you need, when and where you need it… no excuses!”


Chief Marketing Officer: Geneva Holdings

Taylor leads the marketing efforts at Geneva Holdings. She is a creative at heart with a strong background in corporate vision. Her solid experience in digital marketing, consulting, and brand building combined with strong analytics delivers business acumen with a creative twist.


General Counsel: Geneva Holdings

Jerry serves as general counsel for Geneva Holdings, and all company subsidiaries. His top-tier consulting and CPA background allow him to bring a valuable and practical business and economic perspective to all legal matters.


Chief Strategic Advisor New Ventures: Geneva Holdings

Karen spearheads assessment and development of Geneva Holdings new ventures, developing business plans and paths to take opportunities from concept to commercialization. Informed by her broad-based background, she emphasizes brand building alongside business building.


District Manager Southwest-Texas

Fast paced, ever-changing work environments motivate me, and that definitely describes Geneva.

I believe in a consultative approach. I value my relationships with my customers. Hearing their stories, understanding their needs, and developing solutions that work is what I am all about. I pride myself in being precise, time effective, and cost efficient.